Let's be honest. Teeth whitening at the dentist isn't a great experience.
Teeth whitening at the dentist can damage the developing teeth and enamel, especially the pulp chambers, which can cause sensitivity due to hydrogen peroxide.
We knew there had to be a better way to whiten
So we did the research, talked to the experts and carried out in vitro tests.
In vitro test to compare the whitening efficacy of two whitening ingredients
Our unique formula compared to hydrogen peroxide:
Our unique formula
Our whitening formula was effective at whitening the stained enamel samples and after 2 applications had whitened the stained enamel samples by an average of 7.36 VITA® Bleachedguide shades. The hydrogen peroxide whitening formula was less effective at whitening the stained enamel and after 2 applications had whitened the stained enamel samples by an average of 3.04 VITA® Bleachedguide shades.
The most advanced PAP whitening formula, designed to make your teeth whiter, brighter and stronger. Backed by science, proven by you (study number: 53-LAB-WHI-21-001, tested and proven by authors: G. Thomas, T. Badrock & C. Thompson, 1st September 2021, Intertek CRS).